Free TikTok Engagement Rate Calculator
Calculate TikTok engagement rates instantly for any public profile. Get detailed analytics, post-by-post breakdowns, and industry benchmarks.
Free TikTok Calculator: Simply enter any TikTok username to analyze their engagement rate, average likes, comments, shares and compare against industry standards.
What is a good TikTok engagement rate in 2025?
For most creators, 3-6% is common. Nano and micro creators typically trend higher, while larger accounts trend lower. Always compare by follower tier and niche.
Use the TikTok engagement rate benchmark below to see what the ER reveals about a creator. Are they above or below average?
| Followers | 1k-5k | 5k-10k | 10k-50k | 50k-100k | 100k-500k | 500k-1 million |
|---|---|---|---|---|---|---|
| High | > 4.45% | > 3.60% | > 3.58% | > 3.41% | > 3.38% | > 3.32% |
| Above average | 2.25 - 4.45% | 1.37 - 3.60% | 1.08 - 3.58% | 0.91 - 3.41% | 1.03 - 3.38% | 1.36 - 3.32% |
| Average | 1.88 - 2.25% | 1.08 - 1.37% | 0.78 - 1.08% | 0.62 - 0.91% | 0.71 - 1.03% | 1.02 - 1.36% |
| Below Average | 0.84 - 1.88% | 0.43 - 1.08% | 0.25 - 0.78% | 0.15 - 0.62% | 0.15 - 0.71% | 0.26 - 1.02% |
| Low | < 0.84% | < 0.43% | < 0.25% | < 0.15% | < 0.15% | < 0.26% |
TikTok Industry Engagement Rate Benchmark
Engagement by Industry
Industry average engagement rates vary wildly. Fashion and beauty influencers generally have higher-than-average engagement rates. In contrast, fitness influencers have average levels of engagement. Consider these benchmarks when using our TikTok engagement rate calculator to vet influencers in your niche.
Turn Engagement Rate Analysis into Real Collaborations
Now that you know their TikTok engagement rate, find and connect with the right influencers. Use Social Cat to discover vetted creators and manage both gifted and paid collaborations, all in one platform.
TikTok engagement rate formula
likes + comments + shares
of followers
TikTok Engagement Rate Calculator FAQ
Everything you need to know about calculating TikTok engagement rates
What is considered an engagement on Tiktok?
What affects TikTok engagement rate?
TikTok engagement rate is influenced by several factors, including the quality and relevance of content, posting frequency, use of trending sounds or hashtags, video length, and how well the content resonates with the target audience. Consistent interaction with followers and participating in trends can also boost engagement.
How does TikTok engagement rate impact ROI?
How to increase engagement rate on TikTok?
To increase your TikTok engagement rate, try the following:
- Post consistently and at optimal times for your audience.
- Use trending sounds, effects, and hashtags to reach a wider audience.
- Encourage viewers to interact by asking questions or using calls to action.
- Engage with your audience by replying to comments and participating in duets or stitches.
- Keep videos short, engaging, and visually appealing to maintain viewer attention.
What is a good engagement rate on TikTok?
What type of content gets best engagement on Tiktok?
Content that performs best on TikTok is usually authentic, entertaining, and relatable. Short, visually dynamic videos, trending challenges, behind-the-scenes looks, tutorials, and storytelling formats tend to drive high engagement. Participating in viral trends and using popular music or effects can also boost visibility and interaction.
