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Should I Work with Big Influencers?

Micro-influencers are 3x more engaged compared with big influencers.

Work with Micro-Influencers

Reach your audience with impactful, targeted campaigns

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Social Cat - Find micro influencers

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Micro-influencers are 3x more engaged than macro influencers

Work with micro-influencers to grow your brand awareness and get UGC. Reach your audience with impactful, targeted campaigns.

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Trusted by over 2,000 brands
DepopPoshmarkHolStrengthOHOUD Cosmetics1800FlowersAnesePiper FinnBumble and bumble.What NotPur CosmeticsBryan AnthonysFancy SprinklesNutree CosmeticsFood.comDepopPoshmarkHolStrengthOHOUD Cosmetics1800FlowersAnesePiper FinnBumble and bumble.What NotPur CosmeticsBryan AnthonysFancy SprinklesNutree CosmeticsFood.comDepopPoshmarkHolStrengthOHOUD Cosmetics1800FlowersAnesePiper FinnBumble and bumble.What NotPur CosmeticsBryan AnthonysFancy SprinklesNutree CosmeticsFood.comDepopPoshmarkHolStrengthOHOUD Cosmetics1800FlowersAnesePiper FinnBumble and bumble.What NotPur CosmeticsBryan AnthonysFancy SprinklesNutree CosmeticsFood.comDepopPoshmarkHolStrengthOHOUD Cosmetics1800FlowersAnesePiper FinnBumble and bumble.What NotPur CosmeticsBryan AnthonysFancy SprinklesNutree CosmeticsFood.comDepopPoshmarkHolStrengthOHOUD Cosmetics1800FlowersAnesePiper FinnBumble and bumble.What NotPur CosmeticsBryan AnthonysFancy SprinklesNutree CosmeticsFood.comDepopPoshmarkHolStrengthOHOUD Cosmetics1800FlowersAnesePiper FinnBumble and bumble.What NotPur CosmeticsBryan AnthonysFancy SprinklesNutree CosmeticsFood.comDepopPoshmarkHolStrengthOHOUD Cosmetics1800FlowersAnesePiper FinnBumble and bumble.What NotPur CosmeticsBryan AnthonysFancy SprinklesNutree CosmeticsFood.comDepopPoshmarkHolStrengthOHOUD Cosmetics1800FlowersAnesePiper FinnBumble and bumble.What NotPur CosmeticsBryan AnthonysFancy SprinklesNutree CosmeticsFood.comDepopPoshmarkHolStrengthOHOUD Cosmetics1800FlowersAnesePiper FinnBumble and bumble.What NotPur CosmeticsBryan AnthonysFancy SprinklesNutree CosmeticsFood.com
Available in 🇺🇸 🇬🇧 🇦🇺 🇨🇦

Why micro-influencers?Social Cat logo animated

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Higher engagement rates
Micro-influencers tend to have a more loyal and engaged following compared to their larger counterparts. Their audience is more likely to trust their opinions and recommendations, which can lead to better conversion rates and ROI.
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Authenticity and relatability
Micro-influencers are perceived as more genuine and relatable by their followers, as they are often seen as regular people sharing their experiences and opinions. This authenticity can help build trust and credibility for your brand.
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Cost-effective marketing
Working with micro-influencers can be more accessible and flexible than partnering with larger influencers or celebrities. They often collaborate in exchange for free products or a smaller fee, making it an economical marketing choice.
A 2-3% micro-influencer engagement rate is ideal when securing or negotiating a partnership with a micro-influencer.

Nadra Safiri Use Case

Between June and August 2022, Nadra Safiri have completed 57 collaborations with micro-influencers.

Collaborations completed
57
Avg followers per influencer
11,914
People reached
135,819

Nadra Safiri worked exclusively on gifted collaborations on Social Cat. The only costs related are the gifted products and the Social Cat subscription. There are no other costs related to micro-influencers payments or content usage rights.

Read the entire use case.
Total cost
$1,807
Impressions
176,564
CPM
$10.2

"As a launch brand, Social Cat is extremely valuable to us. We did not know how to get started with influencer marketing but Social Cat worked closely with us painstakingly to figure out what works best for us. The app is great at matching influencers. We have got some really lovely influences from Social Cat who we continue to work with. The app is a true disruptor in the space where frankly there is a lot of noise at the moment. Social Cat cuts out all of the noise and offers true value to brands. Thank you so much for your continued help!"

Atem Mbeboh
Head of Marketing at Nadra Safiri

Things we're proud of

"I signed up for the monthly subscription, and very quickly, I was getting followers, sales, and lots of interaction. Customer service from Joe is first class!

I thoroughly recommend Social Cat it’s enabled me to reach lots of creators that I wouldn't have ordinarily been able to make contact with. I’ve had some amazing posts, reels, and pictures that have given me content to post on other sites."

Liz Barnes
Owner at Fresh Wipes
As a very new business, growing our brand and gaining awareness has been a crucial aspect. Social cat has helped is do this and continues to do so, by providing content creators that are interested in working with us and giving us a platform to communicate confidently. I would highly recommend!
Jonathan
Romantica UK
Social cat has been helpful for a small brand like us to increase brand awareness with a menial budget. We're a self funded small business so need to get the word out about our brand without breaking the bank. Social cat has been helpful, and is constantly updating their algorithm and platform to improve our experience.
Natalia
Fetish Coffee
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Micro-influencer-posted images convert over 20%, 7% more than macro-influencers.
47.3% of all creators are micro-influencers, the largest group among all tiers.

Frequent Questions

Do you have more questions?

What types of influencers can be found on Social Cat?
On Social Cat, you can predominantly work with micro-influencers, but we also have many macro-influencers available for both gifted and paid campaigns.
What is a micro-influencer?
The definition of a micro-influencer often differs from various sources. However, at Social Cat, we define micro-influencers as social media users who fall within the 10,000 - 50,000 followers/subscribers bracket.
Can I create gifted and paid campaigns separately?

Yes, gifted, affiliate, or paid campaigns can be created separately, and influencers will apply according to the type of payment. You can also send invitations to influencers for gifted, affiliate, or paid campaigns. However, the multiple campaigns option will be available only on the Performance and the PRO Plans.

Have more questions? Have a look at our Help Center.

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