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Small Brands

Work with micro-influencers on budget-friendly campaigns

Growing Brands

Raise brand awareness, get licensed UGC, and boost sales

Agencies

Scale your client campaigns on Instagram and TikTok

Apps & Digital Services

Differentiate your app with vetted influencers

E-commerce

Use influencers to scale your e-commerce business

Features

Influencer Marketplace

Find micro-influencers for collaborations fast

Influencer Search

Find the right creator on our Influencer Marketplace

Influencer Gifting

Get your products in the hands of real influencers with Social Cat

Channels

Instagram

Build and grow your presence on Instagram

Shopify

Grow your Shopify store with gifted & paid campaigns

TikTok

Go viral on TikTok with vetted influencers

Campaign Goals

Build Brand Awareness

Reach engaged audiences interested in your products

Get Licensed UGC

Licensed for marketing channels and materials

Explore

Content Gallery

Browse our UGC gallery - see 200,000+ authentic pieces created by our influencers

Meet the Influencers

Explore our diverse network of 100,000+ vetted influencers

Should I Work with Big Influencers?

Micro-influencers are 3x more engaged compared with big influencers.

Work with Micro-Influencers

Reach your audience with impactful, targeted campaigns

Discover More

Success Stories

See case studies from some of our brands

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Social Cat versus Other Influencer Platforms

See which influencer platform is best

Glossary

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Guides

Guides for brands and influencers

Pricing

See plans for brands and teams

Managed Services

Done-for-you influencer campaign management

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Social Cat

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Platform

  • Influencer Marketplace
  • Influencer Search
  • Influencer Gifting
  • For Influencers
  • Glossary of Influencers

Solutions

  • Small Brands
  • Growing Brands
  • E-commerce
  • Apps & Digital Services
  • Agencies

Channels

  • Instagram
  • TikTok
  • Shopify
  • Brand Awareness
  • UGC Content

Industries

  • Fashion
  • Beauty
  • Wellness
  • Skincare
  • Jewellery

Influencers

  • Jewellery
  • Wellness
  • Skincare
  • Fashion
  • Fitness
  • Beauty
  • Travel
  • Food
  • Hair
  • Pet

Resources

  • Content Showcase
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Tools

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  • Instagram Engagement Calculator
  • Instagram Caption Generator
  • Instagram Bio Generator
  • Instagram Hashtag Generator
  • TikTok Engagement Calculator
  • TikTok Caption Generator
  • TikTok Bio Generator
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Micro-Influencer Marketing

Micro-influencers. 3x more engagement.

Work with vetted micro-influencers to grow brand awareness and get authentic UGC. Smaller audiences, deeper trust, and measurable results.

  • 3x higher engagement than macro influencers
  • Vetted creators. Only 25% of applicants approved
  • Gifted, paid, and affiliate campaigns
  • Full content licensing for ads and socials
Start Free TrialManaged Services

7-day free trial · Cancel anytime

Trusted by innovative brands

DepopPoshmarkHolStrengthOHOUD Cosmetics1800FlowersAnesePiper FinnBumble and bumble.What NotPur CosmeticsBryan AnthonysFancy SprinklesNutree CosmeticsFood.comDepopPoshmarkHolStrengthOHOUD Cosmetics1800FlowersAnesePiper FinnBumble and bumble.What NotPur CosmeticsBryan AnthonysFancy SprinklesNutree CosmeticsFood.comDepopPoshmarkHolStrengthOHOUD Cosmetics1800FlowersAnesePiper FinnBumble and bumble.What NotPur CosmeticsBryan AnthonysFancy SprinklesNutree CosmeticsFood.comDepopPoshmarkHolStrengthOHOUD Cosmetics1800FlowersAnesePiper FinnBumble and bumble.What NotPur CosmeticsBryan AnthonysFancy SprinklesNutree CosmeticsFood.comDepopPoshmarkHolStrengthOHOUD Cosmetics1800FlowersAnesePiper FinnBumble and bumble.What NotPur CosmeticsBryan AnthonysFancy SprinklesNutree CosmeticsFood.comDepopPoshmarkHolStrengthOHOUD Cosmetics1800FlowersAnesePiper FinnBumble and bumble.What NotPur CosmeticsBryan AnthonysFancy SprinklesNutree CosmeticsFood.comDepopPoshmarkHolStrengthOHOUD Cosmetics1800FlowersAnesePiper FinnBumble and bumble.What NotPur CosmeticsBryan AnthonysFancy SprinklesNutree CosmeticsFood.comDepopPoshmarkHolStrengthOHOUD Cosmetics1800FlowersAnesePiper FinnBumble and bumble.What NotPur CosmeticsBryan AnthonysFancy SprinklesNutree CosmeticsFood.comDepopPoshmarkHolStrengthOHOUD Cosmetics1800FlowersAnesePiper FinnBumble and bumble.What NotPur CosmeticsBryan AnthonysFancy SprinklesNutree CosmeticsFood.comDepopPoshmarkHolStrengthOHOUD Cosmetics1800FlowersAnesePiper FinnBumble and bumble.What NotPur CosmeticsBryan AnthonysFancy SprinklesNutree CosmeticsFood.com

2,000+

Brands

500K+

Creator database

$5.20

ROI per $1 spent

Why micro-influencers

Smaller audiences. Bigger impact.

3x

more engaged than macro influencers

Micro-influencers consistently deliver engagement rates 3x higher than macro creators. Smaller audiences mean deeper trust and more meaningful interactions.

82%

of consumers act on micro-influencer recommendations

People trust recommendations from creators who feel authentic and relatable. That trust converts directly into clicks, saves, and purchases.

47%

of all creators are micro-influencers

Micro-influencers are the largest creator tier. This means more options, more niches, and more opportunities to find the perfect match for your brand.

Simple & effective

How it works

01

Launch a campaign

Set your goals, target audience, and content requirements. Your campaign goes live in under 5 minutes.

02

Micro-influencers apply

Vetted micro-influencers apply to your campaign. Or search our 500K+ database and invite creators directly.

03

Get content and grow

Ship products, receive authentic content with full licensing, and build long-lasting relationships with genuine brand advocates.

Campaign types

Three ways to work with micro-influencers

Influencer Posts

Micro-influencers share your brand via stories, reels, or feed posts. Their engaged audience trusts their voice, driving real awareness and social proof.

Best for awareness and social proof

UGC Content

Get authentic, scroll-stopping photos and videos from micro-creators. Full licensing included for ads, website, email, and socials.

Best for ad creative at scale

Product Seeding

Ship products to curated micro-influencers for organic reviews and honest word of mouth. Build genuine brand advocates over time.

Best for launches and organic reach

The micro-influencer advantage

Why brands are shifting to micro-influencers

Higher engagement rates

Micro-influencers have more loyal and engaged followers. Their audience trusts their opinions and recommendations, leading to better conversion rates and ROI.

Authenticity and relatability

Perceived as genuine and relatable by their followers. Their recommendations feel like advice from a friend, not a paid advertisement.

Cost-effective marketing

Collaborate in exchange for products or smaller fees. Get more content, more reach, and more engagement for the same budget as one macro post.

UGC that converts

UGC from micro-influencers drives 28% higher engagement than brand content. Use it across ads, website, and socials with full licensing.

Niche audience targeting

Micro-influencers serve specific niches. Reach exactly the audience you want. From beauty and fitness to tech and food.

Long-term brand advocates

Build genuine relationships with creators who love your product. Turn one-time collaborations into ongoing partnerships.

Platform

Everything to run micro-influencer campaigns

From audience insights and contracts to content delivery and performance tracking. All in one dashboard.

Audience insights

See age, gender, location, and interests for every creator's audience. Pick creators whose followers match your ideal customer.

Built-in contracts

Set clear deliverables, deadlines, and payment terms before shipping a single product. No handshake deals.

Content library with licensing

Every photo and video lands in your library with full licensing for organic and paid use. Download, repurpose, scale.

In-app messaging

All creator communication in one place. No scattered DMs or email chains.

Brief templates

Use pre-built templates or create your own so creators know exactly what you need.

Performance tracking

Track impressions, engagement, reach, and ROI per creator. Double down on what works.

Flexible solutions

Run it yourself, or let us handle it

Whether you want full control or prefer a hands-off approach, Social Cat fits your workflow.

Self-Service Platform

Take the reins and run influencer campaigns at your own pace with full platform access.

  • Full access to 500K+ creator database
  • Launch unlimited campaigns
  • Built-in contracts and licensing
  • Track everything in one dashboard
Start Free Trial

Managed Services

Let our team of experts plan, execute, and optimize your influencer campaigns from start to finish.

  • Dedicated campaign strategist
  • Creator sourcing and vetting done for you
  • End-to-end campaign management
  • Performance reporting and optimization
Learn More

Social proof

Loved by 2,000+ brands

“We have gotten quality creators that help us have consistent content to use for social media posts and advertising.”
Amberlee

Amberlee

Digital Marketing at Pippy Sips

“I spent a lot more per month with a PR agency and didn't get half the number of posts I did with Social Cat.”
Cara D'Orazio

Cara D'Orazio

Owner at C.G.M Fitness

“We have been able to partner with so many influencers to help share our products and have had great content made for us.”
Ashli

Ashli

Marketing Director at Piggy Paint

“I'm on every day looking for creators. You can see everything — their demographics, their niche. It's very simply laid out.”
Jill Terrana

Jill Terrana

Brand Marketing at 1-800 Flowers

“Amazing app that has slashed our costs and time for working with influencers to generate UGC.”
Jenny

Jenny

Owner at edZOOcation

“Very quickly I was getting followers, sales, and lots of interaction. It enabled me to reach lots of creators.”
Liz Barnes

Liz Barnes

Owner at Fresh Wipes

Case studies

Real results from real brands

More than 200 pieces of content

More than 200 pieces of content

"What had put me off before was thinking about the time and effort of finding people and being worried that people would scam me"

600kPeople reached
Read case study
$1150 for 75 pieces of content

$1150 for 75 pieces of content

"Social Cat helped us cut through the noise, connect with the right creators, and streamline a process that felt impossible before."

85kPeople reached
Read case study
An average of $18 per content piece

An average of $18 per content piece

"The UGC we’ve received through Social Cat is such a game-changer. It’s authentic, relatable, and helps us connect with our audience in a meaningful way."

840kPeople reached
Read case study
130 pieces of content for £1800

130 pieces of content for £1800

"It wasn’t about fixing something broken; it was about adding something extra to help us find more influencers and streamline our search process."

93kPeople reached
Read case study

FAQ

Frequently asked questions

Start growing with
micro-influencers

Join 2,000+ brands using Social Cat to work with vetted micro-influencers. 3x the engagement at a fraction of the cost.

Start Free Trial

7-day free trial · Cancel anytime