Free Instagram Engagement Rate Calculator
Calculate Instagram engagement rates instantly for any public profile. Get detailed analytics, post-by-post breakdowns, and industry benchmarks.
Free Instagram Calculator: Simply enter any Instagram username to analyze their engagement rate, average likes, comments, and compare against industry standards.
What is a Good Instagram Engagement Rate?
Instagram Engagement Rate Benchmarks by Follower Count
Use our engagement rate calculator results to compare against industry standards
📈 Instagram Engagement Rate Standards
A good Instagram engagement rate is typically above 1%, but this varies significantly based on follower count. Nano-influencers (1K-10K followers) and micro-influencers (10K-100K followers) consistently achieve the highest engagement rates, often exceeding 3-6%.
Our engagement rate calculator helps you identify these high-performing creators. Mega-influencers and celebrities (500K+ followers) typically see lower rates (1-3%) due to their massive audience size.
🔍 Pro Tip: Use the benchmark table below to evaluate if an Instagram account's engagement rate is above or below average for their follower tier.
Instagram Engagement Rate Benchmarks
Compare your results from our engagement rate calculator
| Followers | 1k-5k | 5k-10k | 10k-50k | 50k-100k | 100k-500k | 500k-1 million |
|---|---|---|---|---|---|---|
| High | > 7.97% | > 3.54% | > 2.61% | > 2.47% | > 2.63% | > 2.46% |
| Above average | 4.42 - 7.97% | 1.62 - 3.54% | 1.11 - 2.61% | 1.01 - 2.47% | 1.14 - 2.63% | 1.13 - 1.46% |
| Average | 3.38 - 4.42% | 1.25 - 1.62% | 0.84 - 1.11% | 0.75 - 1.01% | 0.87 - 1.14% | 0.88 - 1.13% |
| Below Average | 1.72 - 3.38% | 0.62 - 1.25% | 0.39 - 0.84% | 0.32 - 0.75% | 0.41 - 0.87% | 0.46 - 0.88% |
| Low | < 1.72% | < 0.62% | < 0.39% | < 0.32% | < 0.41% | < 0.46% |
Instagram Industry Engagement Rate Benchmark
Engagement by Industry
Industry average engagement rates vary wildly. Fashion and beauty influencers generally have higher-than-average engagement rates. In contrast, fitness influencers have average levels of engagement. Consider these benchmarks when using our IG engagement rate calculator to vet influencers in your niche.
Turn Engagement Rate Analysis into Real Collaborations
Now that you know their Instagram engagement rate, find and connect with the right influencers. Use Social Cat to discover vetted creators and manage both gifted and paid collaborations, all in one platform.
How to Calculate Instagram Engagement Rate?
Our Instagram engagement rate calculator uses the most accurate method: we calculate the median number of likes and comments per post, then divide by the total follower count.
This engagement rate formula gives you a realistic picture of how engaged an Instagram audience truly is, filtering out viral posts that might skew the average.
💡 Pro Tip: A good Instagram engagement rate is typically above 1%, with 3%+ being excellent for most account sizes.
Instagram Engagement Rate Formula
Instagram Engagement Rate Calculator FAQ
Everything you need to know about calculating Instagram engagement rates
How to check influencer engagement rate?
What affects engagement rate?
The two main factors that affect engagement rate are the number of followers and engagement–likes, comments, shares, etc.- that a post receives. The total engagement, often summarized as likes, divided by the follower count, is the engagement rate. Typically, nano- and micro-influencers have the highest engagement rates.
Things that affect the engagement rate of a specific post are often related to how on-brand that piece of content is. Does it meet the audience's expectations for the kind of content that influencer produces? To avoid making sponsored posts feel inauthentic, use an influencer gifting platform like Social Cat to find top influencers by niche.
How does engagement rate impact ROI?
How to use the engagement calculator?
Why check an influencer's engagement rate?
How do you calculate the engagement rate per post on Instagram?
What is a high engagement rate on Instagram?
How can you see the engagement rate on Instagram?
How to improve Instagram engagement rate?
To improve your engagement rate, try the following:
- Ask for engagement–end your videos with a question to your audience for the comment section and request that they like, save, or share your content if they loved it.
- Interact with your followers. Respond to comments in the comments section or with an entire video. This can be a great way to fuel engagement–just make sure you're shouting out the kind of responses you like to see.
- Don't be overly salesy with promotions. Our influencer marketing report suggests that integrating promotional products naturally into your content is the most effective way to preserve your engagement rate on sponsored posts.
